The purpose of this campaign is to highlight Hydro Flask’s evergreen products (bottles) while featuring new colors. The language encourages consumer’s to purchase bottles that will keep their beverages cold for 24 hours as the summer approaches.
This campaign includes:
Website Marquee
Email
Social
Retail
Hydration Summer Campaign
The Brief:
This campaign request was briefed in by the eCommerce team looking to push our evergreen hydration products during the summer months.
Specifics included
Emphasize ‘24 hours cold... even when it's blazing hot outside’
Features a variety of bottles, especially wide mouths of multiple sizes
Showcase different cap/bottle configurations
Digital Sketching:
Sketched various layouts in Procreate to play with different compositions for the hero marquee.
With 85% of Hydro Flask’s consumer’s making purchases on mobile devices, the design starts in mobile orientation and informs the rest of the designs.
Design Iteration:
Sketches come to life in digital versions. Playing with color, product and language.
Email & Social:
Examples of how the campaign comes to life for email and social.